16 must-have tools for solopreneurship

Thinking of going it alone in the world of business, trying your hand at solopreneurship? This guide to the essential tools that can be bent to your will should help you make the leap. First, let us cover some basics.

What is solopreneurship?

Solopreneurship refers to the concept of a person who runs a business alone, without the assistance of any employees or partners. It is a form of entrepreneurship where the individual is responsible for all aspects of the business, from planning and strategy to execution and delivery.

In solopreneurship, the individual is the sole decision-maker and bears all the risks and rewards associated with the business. They have complete control over their work and can work at their own pace and on their own terms.

However, they also face unique challenges, such as the need to multitask and juggle various responsibilities, including marketing, accounting, and customer service.

Solopreneurs can be found in various fields, from creative industries such as writing and design to professional services like consulting and coaching. They often leverage technology and social media platforms to reach their target audience and build their brand.

This path requires a high level of self-motivation, discipline, and dedication to succeed. It can be a rewarding path for those who value independence, flexibility, and the ability to shape their own destiny.

Why solopreneurship is popular.

woman at her computer, representing solopreneurship in action.

Solopreneurship is becoming an increasingly popular career choice, with more and more individuals opting to work for themselves rather than pursue traditional employment. There are several reasons for the rise in the popularity of solopreneurship.

One reason is the flexibility it offers. Solopreneurs can work from anywhere, at any time, as long as they have an internet connection. This allows them to work around other commitments, such as childcare or caring for a family member, and to design their work schedule around their personal needs and preferences.

Another reason is the potential for higher earnings. As a solopreneur, individuals have control over their pricing and can set rates that reflect the value they provide.

They also can scale their business and take on more clients or projects, which can lead to increased revenue and profits.

Solopreneurship allows for a greater sense of autonomy and creativity. As the sole decision-maker, solopreneurs can follow their own vision and create a business that aligns with their values and interests. This can lead to a greater sense of fulfillment and satisfaction in their work.

Finally, solopreneurship offers the opportunity to build a personal brand and establish oneself as an expert in a particular field. Through social media and other online platforms, solopreneurs can connect with potential clients and build a following that can lead to new business opportunities and partnerships.

In this article, we will split the tools covered into categories according to their use. Here are some of the tools that solopreneurs can make work for them.

Marketing tools for the solopreneur.

Bar graphs on a tablet.

Marketing is an essential aspect of running a successful business as a solopreneur. However, it can be challenging to manage all the different marketing tasks on your own.

Fortunately, there are several marketing tools available to help you streamline your marketing efforts. Here are three of the top marketing tools for solopreneurs:


Hootsuite is a social media management platform that allows solopreneurs to manage multiple social media accounts in one place.

The platform provides a range of tools to help you schedule posts, track analytics, and engage with your audience. Hootsuite also offers a free version of their platform, making it an affordable option for solopreneurs on a tight budget.


Canva is a graphic design platform that allows solopreneurs to create professional-looking graphics and designs without any design experience.

The platform provides a range of templates and design tools to help you create everything from social media posts to business cards. Canva also offers a free version of their platform, making it an affordable option for solopreneurs who need to create high-quality graphics.


SendInBlue is an email marketing platform that allows solopreneurs to create and send email campaigns to their subscribers.

The platform provides a range of email templates and design tools to help you create professional-looking emails. SendInBlue also offers a range of features, such as A/B testing, audience segmentation, and automation, to help you improve the effectiveness of your email campaigns.

CRM to organize your business.

Man and woman giving a high-five.

Customer Relationship Management (CRM) tools are software applications that help businesses manage interactions with their customers, prospects, and leads. These tools can be used for various tasks, such as organizing customer data, automating marketing campaigns, tracking sales, and providing analytics and reports.

For solopreneurs, CRM tools can be especially valuable because they allow them to streamline their customer management processes and focus on growing their business. Here are some top CRM tools:


HubSpot is an all-in-one CRM platform that offers a range of tools, including marketing, sales, and customer service. The platform is user-friendly and easy to navigate, making it a great choice for solopreneurs who are just starting out.

HubSpot also offers a free version of their CRM, which includes basic features like contact management and email tracking. Additionally, HubSpot integrates with a variety of other tools, such as Gmail, Outlook, and Salesforce.

Zoho CRM

Zoho CRM is a cloud-based platform that offers a range of features to help solopreneurs manage their customer relationships.

The platform is customizable, allowing you to tailor it to your specific needs. Zoho CRM also offers a mobile app, making it easy to manage your customer relationships on the go. Other features include lead management, sales forecasting, and social media integration.


Pipedrive is a sales-focused CRM tool that is designed to help solopreneurs manage their sales pipeline. The platform is intuitive and easy to use, allowing you to quickly and easily manage your leads and deals.

Pipedrive also offers a range of integrations, including Gmail, Outlook, and Google Drive. Other features include activity tracking, email templates, and sales reporting.

Market research tools every solopreneur should have.

GapScout homepage

You cannot even hope to find a niche in business without conducting thorough market research.

We live in the age of the data deluge, with huge and ever-evolving datasets empowering – and sometimes complicated – market research efforts. Here are some of the best tools that can help solo business novices on their quest to really understand their audience.


Identify gaps in your industry and get ahead of the competition with this tool. GapScout is simple to use but provides opportunities that help increase sales and convert prospects based on real feedback.

With this, you can work on producing better offers, find new opportunities to make money, improve your sales copy, and get a sneak peek into what the competition is doing well and where there is an opportunity for you to do better than them.

With this help, you can find success and create products or services that your customers really want.

Related: How to do a market trend analysis

Google Trends

Google Trends is a free tool that allows solopreneurs to explore trending topics and search terms on Google.

The platform provides insights into what people are searching for and where those searches are coming from. Solopreneurs can use this information to create content that resonates with their target audience, or to identify emerging trends in their industry.

Related: 3 ways to do market research with Google


SurveyMonkey is an online survey tool that allows solopreneurs to create surveys and collect responses from their audience. The platform provides a range of templates and question types to help you create effective surveys.

SurveyMonkey also offers features like data analysis and reporting, making it easy to interpret the results of your survey.

Related: Market research surveys: all you need to know


SEMrush is a powerful SEO and keyword research tool that allows solopreneurs to analyze their competitors and identify new keywords to target.

The platform provides insights into organic search traffic, backlinks, and paid search campaigns. Solopreneurs can use this information to optimize their website and content for better search engine rankings.

Related: 5 best keyword research tools


BuzzSumo is a content research tool that allows solopreneurs to analyze the performance of content on social media and the web.

The platform provides insights into the most popular content for any given topic, as well as the social media engagement and backlinks associated with that content. Solopreneurs can use this information to create content that resonates with their audience and gets shared on social media.

Related: The best voice of customer tools

How to make sure you get paid as a solopreneur.

Man holding 50s, 20s, and 10s USD.

With a little bit of luck and a lot of hard work, you should find yourself swamped in payments and invoices not long into your solopreneurship journey.

Unfortunately, money coming in (or due in) can be just as tricky to process as money going out. As your business grows, you will have to deal with more and more outstanding invoices and incoming payments from your clients and customers.

Here are two popular tools that can help you navigate this often tricky area of solo business.


FreshBooks is an online invoicing and accounting software designed specifically for solopreneurs and small business owners.

The platform allows you to create and send invoices, track time and expenses, and receive payments online. FreshBooks also provides reporting and analytics to help you understand your business finances better.

FreshBooks has a user-friendly interface and automation features, which can save you time and help you get paid faster.


Everyone has heard about PayPal, but not everyone is aware that they have built-in tools for accepting payments via invoices.. You can create and send invoices through the platform, and clients can pay directly with their PayPal account or credit card.

One great thing is that PayPal also offers fraud protection and dispute resolution services, making it a secure and reliable option for receiving payments.

Another advantage of PayPal is its widespread use and familiarity, which can make it easier to receive payments from clients who may already have a PayPal account.

Every solopreneur needs to do taxes, here are the tools that make it easier.

Calculator sitting on US money, representing the often overlooked burden of solopreneurship: taxes.

Two things are inevitable in this life: death and paying your taxes. Working as your own boss without the help of an accountant means that you are going to have to handle all of your own taxes and learn how to split your business revenue coming in and outgoing funds from your personal ones.

There are plenty of small business tax tools out there. Here are 3 of the most suitable for solopreneurs.


TurboTax is a popular tax preparation software that can help solopreneurs file their taxes quickly and easily. The platform guides you through the process step-by-step and offers support and advice along the way.

TurboTax also offers a variety of features and options, such as income tracking and expense categorization, to make sure you get the maximum deductions and credits available. One of the biggest advantages of TurboTax is its ease of use and ability to handle even complex tax situations.

QuickBooks Self-Employed

QuickBooks Self-Employed is an accounting software that can also be used for tax preparation. The platform allows you to track income and expenses throughout the year, making it easier to file your taxes when the time comes.

QuickBooks also offers tax-specific features, such as automatic calculation of estimated tax payments and tracking of deductions and expenses.

One of the biggest advantages of QuickBooks is its integration with other financial tools, such as invoicing and payment processing, to provide a complete financial management solution for solopreneurs.

H&R Block

H&R Block is a tax preparation service that can help solopreneurs file their taxes quickly and accurately. The service offers expert guidance and support, including a review of your tax return by a tax professional, to ensure you get the most out of your deductions and credits.

H&R Block also offers a variety of online tools and resources, such as a tax calculator and a library of tax articles, to help you stay informed about tax law changes and other developments.

One of the biggest advantages of H&R Block is its accessibility, with physical locations across the US as well as an online platform for remote support.

Solopreneurship can be lonely, make sure to find and participate in solopreneur communities.

As a solopreneur, you might think that you can go it alone. No person is an island: you will need networks and communities to succeed in any field of business.

Online communities for solopreneurs include platforms like Facebook groups, LinkedIn groups, and Reddit communities, where entrepreneurs can connect with one another, share advice and resources, and build relationships.

In-person communities for solopreneurs include co-working spaces, business incubators, and local networking groups like BNI or Meetup. These communities offer the opportunity to connect with other entrepreneurs, gain valuable insights and support, and build relationships within their local business ecosystem.


Blazing a path on your own in the world of entrepreneurship is not always easy. There are plenty of complications that can arise as a result of being a one-person operation.

For many people, however, the benefits of working for number one far outweigh the pitfalls.

Solopreneurs have the chance to carve out a real name for themselves without having to rely upon the work and reputation of others. They can merge their personal attributes with their business traits, and – most importantly – get to keep more of the money that they earn.

Luckily, there are plenty of tools out there designed to help fledgling solopreneurs find their way. In an ever more remote working environment, it makes more sense than ever to work to your own ends.

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Justin Ferriman
Justin Ferriman
Justin is the founder of GapScout, the easiest way for solopreneurs and small businesses to find profitable gaps in their market. Follow Justin on Twitter→

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