Why focus on online reviews?
Go to where there is gold.
When you’re about to buy something, what is one of the first things you do?
You look at reviews!
We trust in reviews every single day. We trust them because they provide us with a true record of real-life experiences with products and services. Someone is taking their experiencing and offering up feedback, voluntarily.
There are other market research solutions available that focus solely on surveys. They ask you to pay, and then they go out and conduct some “research”, often times surveying people who aren’t even familiar with your product.
This service is fine, but it overlooks the fact that there is already a wealth of real customer data available. People are literally telling you what they like and want already.
- They tell you what they like.
- They tell you what they hate.
- They tell you how to improve.
Even though they aren’t fun to read, negative reviews can provide valuable insights behind the emotionally charged language. Hidden within a rant can be a golden takeaway for your business!
All you have to do is listen!
Reviews are a goldmine for your business. Not only your own reviews, but the reviews of your competitors as well!
They can reveal desired features, opportunity areas, and influence your sales messaging so that you are saying the right thing, to the right people, at the right time.
Sifting through reviews and knowing what to look for can be confusing and time-consuming. Especially if you are a solopreneur or a small business.
GapScout systemizes the process and does the heavy-lifting for you. All you need to do is decide which action to take with your newfound insights!