If you are a frequent visitor to the GapScout blog, then you probably have noticed that things look a bit different around here!

Starting a software company has many moving parts, and an often overlooked part of the process is creating an attractive, memorable brand experience for visitors.

The previous GapScout website was created by me (and that’s not a good thing). I put together something that looked decent, and then turned my focus on building my team that would ultimately build GapScout.

Now that we are closer to the official launch, I felt that it was time to give the GapScout brand a little polish – including a new logo and overall design.

I am not one for flash, and I think the new design conveys that the value we will offer is in the AI and data. No distractions, just the facts. Clean, simple, and effective – just like the GapScout software intends to be!

Speaking of which…

The early beta of GapScout is almost ready!

It has been six months, and I am excited to say that the first version of GapScout is almost ready for early beta testing!

Building an AI tool that can provide you value (i.e. help your business to make more money) is no simple task, which is why I am thankful to have incredibly smart folks involved with this project.

We have accomplished a lot over these past few months, and are getting quite close to being able to open up for an early beta.

Something quite important to me is that our first version provides you immediate value. Yes, we have plans for additional value-adding features (and we cannot wait to work on them), but right from the start I want to make sure that you are happy with using GapScout. That is my personal goal.

If you like the idea of having an AI tool at your disposal to quickly analyze your business, your competitors, and your market for quick wins and deep insights, then invite you to become a beta tester!