The 7 best brand sentiment tools

Brand sentiment is an important aspect every modern business should be analyzing. Yet, this is something you should avoid doing manually, as it can take a very long time and is prone to human error. Fortunately, there are plenty of brand sentiment tools available, and we will discuss each one in detail so that you can make the right decision for your business!

1. GapScout

GapScout homepage

Yes, we are a little biased by placing GapScout at the top of the list. However, whatever way you look at it, this tool is one of the best for analyzing brand sentiment because we help you pinpoint the gaps that exist in your market based on the sentiment of your own business and competition.

Customer reviews are packed with valuable, honest insights from customers. They can share their delight or disappointed about their experience. By using GapScout, you can analyze these reviews in real time across your entire industry, and all at once. Instead of trying to go through these reviews manually, combing through the data trying to find anything of value, our tool does all the heavy lifting.  

With specialist AI technology, common business themes are identified through these reviews that are left for your business and your competition. This makes it possible for you to see where you are doing well, and where your competition is beating you.

Here are just a few ways GapScout helps you make money:

  1. See what you are doing well, and use that more in your sales messaging.
  2. Discover where you are falling short and fix that in your business.
  3. See all of the negative comments in your market, and create an offering that serves that gap.

GapScout is suitable for businesses of all sizes, but especially solopreneurs and small businesses. We want you to be able to compete with the big guys, no matter what your market!

Read More: Driving Growth Using Customer Sentiment

2. MeaningCloud

Meaningcloud is a popular brand sentiment software.

If you are on the search for a brand sentiment tool that specializes in market search, one of the best fits is MeaningCloud.

Featuring an API option, this tool is fantastic for performing text analysis on large data sets. You can pull data from different sources in multiple languages and see the sentimental meaning behind it.

MeaningCloud helps to detect if certain topics are viewed in a positive, neutral, or negative light. Beyond that, it can identify any irony and polarity that exists in the text, as well as distinguish between facts and opinions. If you utilize specific vocabulary in your industry, this can be included via your own dictionary to gain more precise results.

One of the best features of this tool is its ability to identify global sentiment. This is where it looks at text content expressed by your audience across all sources, and it produces a general viewpoint for you to gain an overall insight into a topic.  

MeaningCloud is a solution that is suitable for businesses of all sizes, with their paid plans starting from $99 per month.

Talkwalker Quick Search is expensive, but powerful tool for analyzing social media.

Talkwalker is a comprehensive customer service platform that offers a range of features. One of these features is its “Quick Search” function, a sentiment analysis tool that is built with social media firmly in mind.

With Quick Search, it takes all of your mentions, comments, conversations, and other data from relevant social media platforms. Using AI technology, it then delivers valuable insights about your target audience. This includes analyzing individual mentions and their tone to the point where it can even distinguish sarcasm within online posts.

One of its best features is being able to track customer trends. You can understand what interests your customers, along with what is pushing them away. Furthermore, you can discover new trends, gain content ideas, and learn from your competitors.

If social media is a major component of your marketing efforts, Talkwalker Quick Search can be a powerful tool to have in your arsenal. With a full understanding of how customers react to your social media posts, your marketing team can craft effective campaigns on Twitter, Instagram, TikTok, etc., that can best reach your audience.

Talkwalker is a suitable solution for medium-to-large organizations, with prices starting from $9,600 per year, which makes it one of the more expensive brand sentiment tools.

4. MonkeyLearn

MonkeyLearn presents all your data in interactive charts. It can be overwhelming, but you can dig to find gold.

MonkeyLearn is recognized as one of the most popular sentiment tools around.

The customizability of MonkeyLearn ensures it stands out from the crowd. It seamlessly integrates with external tools such as Google Sheets and Zendesk, sentiment analysis tools can be connected to your stack, and you can even build customized models without writing any code.

Going the route of building a tool helps to deliver more accurate sentiment data. It continually learns as you feed it more criteria and business data, including the teaching of industry-specific language, for more specific results.

Even though it is free, the Word Cloud tool that they offer is useful to add to your sentiment analysis repertoire. As the name suggests, it provides a collection of words currently used most often within a specific categorization tag. With this, you can discover which products, services, trends, etc., are receiving the most mentions – both in positive and negative situations – and act based on this information.

If you want more data than is available with the Word Cloud tool, you can gain full access to MonkeyLearn by signing up for a plan. The Team Plan is $299 per month, while the Business Plan goes to $999 per month.

As you can see from the pricing, this solution is ideal for medium to large-sized businesses.

5. Brandwatch

Brandwatch is a great sentiment tool focused on social media.

Like the aforementioned Talkwalker, Brandwatch is another sentiment analysis tool built with a primary focus on social media. When the desire is to learn from feedback shared on the likes of Twitter, Instagram, Facebook, and LinkedIn, this is one of the first options to consider.

Why? This is due to Brandwatch’s accuracy when it comes to sentiment analysis. With a specialist algorithm that was developed in-house, it utilizes six different labels when defining sentiment: joy, surprise, sadness, fear, disgust, and anger. It is also possible to receive notifications whenever a specific emotion is picked up in a social mention.

Perhaps the most noteworthy element of Brandwatch is its “image insights” feature. This allows you to identify any social media posts with images that are associated with your business.

Take your brand’s logo as an example. Brandwatch can scour the internet for any images that have incorporated your logo in some way. It will then produce a list to spotlight the platforms where your logo is making appearances. You can also gain juicy insights into images like aggregate followers, mention volume, and latest activity.

Brandwatch is a little cryptic with their pricing as they are only given upon formal request. This often means the price will be quite high.

6. Hootsuite Insights

Hootsuite has been around a long time, and is a nice tool for staying on top of market sentiment.

Out of all the tools listed in this guide, Hootsuite Insights is the one you have most likely heard of already. While this platform is popular for numerous reasons, its ability to learn more about customer sentiment makes it a top choice for this list.

Hootsuite Insights is a great choice for tracking the customer experience. With its patented Iris technology, you can take bundles of data and transform this into valuable customer insights.

Known as a social listening tool, you can integrate this solution seamlessly across your social media platforms, where you can receive real-time information about online customer conversations. By receiving data effectively on the go, you are in a prime position to track current insights from your customers. What if a wave of negativity starts being aimed at your brand? You can set alerts that will let you know about any issues like this, ensuring you can reverse any potential damage as soon as possible.

Plans start from $29 per month, which makes it an appropriate option for small outlets – although larger organizations also take advantage of the many features housed in Hootsuite Insights.

7. Lexalytics

Lexalytics digs deep into the WHY customers feel a certain way about your business.

The key selling point behind Lexalytics is that, rather than letting you know how your customers feel like other sentiment analysis tools, it lets you know why customers feel a certain way. This means if your customer base is angry with your brand, Lexalytics will tell you why this is the case. 

Lexalytics makes this possible by using natural language processing. With this process, it can first parse the text, and then a sentiment analysis is run to understand the customer’s message and its intent. All of this information is then presented in an easy-to-read way with visualized data.

Just be warned that a user has to be tech-savvy to make the most of Lexalytics. This is not a tool for beginners in the world of sentiment analysis.

Prices for this solution are available upon request, meaning you can expect it will be costly.

Brand sentiment tools are everywhere, choose one that makes it easy.

Data is not hard to find for your business or market. What is hard is presenting that data in a way that helps you to make productive decisions for your business.

All the tools mentioned in this article can give you some insight into your business, customers, and market, but only GapScout connects the dots in a way that helps you to make money from that information.

Whether you are just starting out, or have been competing in a market for years, GapScout can provide you with insights that give you a competitive advantage.

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Justin Ferriman
Justin Ferriman
Justin is the founder of GapScout, the easiest way for solopreneurs and small businesses to find profitable gaps in their market. Follow Justin on Twitter→

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